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Welcome to the Brand Victoria Library Brand Victoria is the international destination brand for the State of Victoria, Australia. If you are marketing Melbourne and Victoria to international audiences, you may be eligible to use Brand Victoria in your marketing activity. Register now for access or read on to find out more about Brand Victoria. Agencies involved in the development of Brand Victoria include: Education Skilled and Business Migration Industry and Trade Tourism Victoria What is Brand Victoria? Brand Victoria is a Victorian government initiative to position the State as a destination of choice for international students, investors, skilled migrants and tourists. Find out more about Brand Victoria. Using Brand Victoria Brand Victoria will primarily be used by Victorian Government agencies and affiliated partners for international marketing activity. As a destination brand it will not replace the existing "Victoria The Place To Be Logo" or the highly successful Jigsaw brand. more > Brand Victoria toolkit To ensure that approved partners use Brand Victoria correctly, we have developed logos, guidelines, templates, and layouts for use in all forms of communication. Find out about the Brand Victoria toolkit or register for access Resource Book The Resource book contains all the information you need about Melbourne for use in presentations. Find out more about the Brand Victoria Resource Book. Tone of Voice Guidelines It's not only what we say but how we say it. Registered users can download a copy of the Brand Victoria Tone of Voice Guidelines here. |
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